A thread on my favourite web-forum reminded me of this old post from October 2012, and since it's as true now as it was then I decided to repost the post that gave rice to my blog's tagline:
Shaving time is - at least to me - a quiet, reflective moment. It's me-time; the time when I can close the door and just enjoy myself without a worry in the world. It's also a very manly time; if by manly you mean "waving a very sharp blade around millimeters from your jugular veins... heck, spin that right and it sounds like you're cheating death every time you shave...
On a more serious tone, it is the time each morning I can 'let go' of everyday worries and simply enjoy the 'now' - a perfect moment caught between lather and blade as it were. It's a moment that flushes the system, in a manner of speaking, and lets me put things in perspective. I think that traditional wetshaving have helped making me a better man, as well as a better looking man.
I'm far from the first to notice this off course; a quick search on google will reveal a few hundred thousand hits on the subject. But even so it's something worth keeping in mind, especially when the cartridge-and-canned-goo brigade wonders why we prefers the old fashioned, traditional art of wetshaving.
Forget the 'better shave' spiel; they have heard it a million times before - every time one of the huge multinationals adds another blade they promise the consumers a better shave than ever before.
Forget the whole 'saving money' thing too; most of us succumbs to one or more ADs shortly after we pick up a decent brush and a safety razor.
You might want to quickly bypass the 'better for the enviroment' issue as well; yes, traditional shaving is greener and wastes less plastic, but most people honestly don't care as much about the environment as they claim to do.
But do tell them about that perfect moment caught between lather and blade - those precious minutes every time you shave that lets your worries and concerns simply drain away. The little breathing space where it's you, your razor and perfection.